Sun Pacific will offer a distinctive organic shipper/display bin for the organic kiwifruit. Download your cute logo Download your cute logo and start sharing it with the world Enter any keyword and we will start making logos for you Generate Logos How to create a cute logo youll love. The organic Mighties will have a purple sleeve. Customize your cute logo Change colours, fonts, add a tagline Our cute logo maker is 100 customizable and easy to use. “So we are driving the story, driving the sales and increasing the average ring,” she said.Ĭalifornia Organic Mighties in one-pound clamshells will be shipped the first week of November. Mighties have 43% of the packaged kiwifruit category, Reeb said. Packaged kiwifruit sales are up 12% in the last year, while bulk kiwifruit sales are off 14%. The pack also comes with a tool to slice and scoop out the fruit. “With the sleeve, Mighties can tell about the fruit’s nutritional values - more vitamin C than an orange, more vitamin E and K than an avocado and more potassium than a banana and more fiber than a bowl of cereal.” “We really want to make kiwi would be the next avocado, and the problem is people just haven’t understood the nutritional values, how great it tastes, how to cut it,” she said. Mighties clamshells have a sleeve around them, allowing the company to include information.
When consumers pick up a two-pound clamshell of Mighties, they get about eight pieces of fruit instead of one or two from a bulk display.
Mighties Kiwi brand has helped grow the category compared with bulk merchandising, she said.
Sun Pacific’s Mighties Kiwi brand is growing fast, and Reeb said Sun Pacific is adding organic Mighties this season. They are iconic brands that are so well trusted and our target audience is really the same person,” she said, noting that both Cuties and Disney appeals to Gen X moms who grew up with the brands.
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